Head of Marketing & GTM Strategist
I'm a marketing leader with 8+ years of experience building marketing functions, go-to-market strategy, and brand positioning across B2B, SaaS, and product organizations in North American, European, and MENA markets.
Contact Me View my work+ 8 years leading marketing strategy & GTM
Years of
Experience
Companies
& Brands
Global
Regions
Featured
Case Studies
What do I offer?
Marketing leadership across strategy, go-to-market,and cross-functional execution
My Latest Works
A selection of marketing campaigns and projects I've ledacross events, branding, PR, and digital growth.
Flagship Industrial Software Conference
Led end-to-end marketing and execution of Cimsoft's flagship Knowledge Transfer Event across four in-person conferences in Toronto and Montreal — delivering 15% YoY growth in registrations.
Client
Cimsoft
Role
Marketing Specialist
Youth Engagement Campaign
Djezzy opened its marketing department to four young influencers to design a mobile offer for teenagers — growing Instagram following by 170k and generating 12M impressions.
Client
Djezzy
Role
PR Executive
Product Visual Identity & Animation
Visual creation and animation for Olli's latest product line, elevating brand perception with a refined, premium visual experience aligned with market positioning.
Client
Olli Brands Inc.
Role
Freelance Consultant
Website Redesign & SEO Growth
A complete website redesign paired with a robust SEO and content strategy for Geoflotte's fleet management platform, growing organic traffic from 2,800 to 7,000 monthly visitors.
Client
Geoflotte
Role
Digital Marketing Manager
My Work Experience
8+ years building marketing functions, go-to-market strategy,and brand positioning across B2B and product organizations.
Experience
Head of Marketing — Founding Marketing Manager
April 2026 - Present
B3 Systems Inc. | Canada
Joined B3 Systems as the founding marketing leader, building the marketing function from the ground up. Own marketing strategy and roadmap, go-to-market planning, and the company's approach to productization, positioning, and pricing. Partner closely with Sales on messaging, lead generation, and commercial strategy to create stronger alignment between the two functions, and established the processes, systems, and operating model the marketing team runs on today.
Focus: GTM Strategy · Product Positioning & Pricing · Marketing–Sales Alignment · Marketing Infrastructure
Digital Marketing Specialist
July 2024 - April 2026
Cimsoft | An InSource Solutions Group Company
Contributed to strategic marketing planning, growth initiatives, and annual budgeting. Led paid media strategy across Google Ads, YouTube, and LinkedIn, and planned Cimsoft's flagship Knowledge Transfer Event across four in-person conferences in Toronto and Montreal — delivering 15% YoY growth in registrations and several million dollars in sales pipeline.
Digital Marketing Manager
2020 - 2024
i2b SPA
Directed digital marketing across paid media, content, and SEO while leading a six-member marketing team. Grew social engagement 60% and site traffic 50% within six months, and drove Geoflotte's organic traffic from 2,800 to 7,000 monthly visitors through a full website redesign and SEO strategy.
Public Relations Executive
2019 - 2020
Dusens Group (Previously Allĕgorie Group)
Managed media relations and influencer partnerships, including Djezzy's Izzy campaign, which grew Instagram following by 170k and generated 12M impressions. Led 15 high-impact events and oversaw integrated PR and digital crisis management.
Public Relations Intern
2019
Dusens Group (Previously Allĕgorie Group)
Monitored media coverage and sentiment across four accounts, drafted press releases, and supported five product launches.
Branding . Marketing . Growth
My Skills
A well-rounded marketing toolkit built across B2B, PR,and growth roles over the past 8+ years.
Paid Media
SEO
Content Marketing
Email & CRM
Event Marketing
Analytics
Brand & PR
Tools & platforms I work with
HubSpot
Salesforce
Marketo
Mailchimp
Adobe CC
Analytics
Google Ads
WordPress
Get in touch
I'm always excited to take on new marketing challenges and collaborate with growth-minded teams. If youhave a project in mind or just want to talk strategy, feel free to reach out!