Description

Led end-to-end marketing and execution of Cimsoft's flagship Knowledge Transfer Event across four in-person conferences in Toronto and Montreal (2024–2025). Owned strategy, promotion, sponsorships, marketing automation, vendor management, and on-site lead capture for a niche B2B industrial audience.

Responsibilities & Execution

• Event Planning: Planned and executed two large-scale conferences per year across multiple cities.

• Promotion Strategy: Owned the event promotion strategy across email, LinkedIn organic, and paid media.

• Registration & Automation: Built event landing pages and registration flows using Pardot and Salesforce, and designed full email lifecycle campaigns (teaser → launch → last call).

• Content & Vendor Management: Created promotional video content using footage from previous editions and managed all vendor relationships including venues, printers, AV, and event technology providers.

• Sponsorship Program: Developed and ran a sponsorship program, covering pitch deck creation, outreach, contracts, and payments.

• On-Site Execution: Implemented on-site lead capture technology with seamless CRM integration, and managed event swag sourcing and attendee experience elements.

Results

• Registration Growth: +15% YoY growth in registrations between the 2024 and 2025 editions.

• Attendance: 70% attendance rate across Toronto and Montreal events.

• Reach: More than 3 million impressions generated through digital ads, with email open rates ranging between 24% and 30%.

• Pipeline Impact: Events contributed several million dollars in sales pipeline across both years, supporting new business and account expansion.

• Framework: Strengthened Cimsoft's positioning as a trusted leader in industrial software and built a repeatable, scalable event marketing framework used year over year.

Event Highlights