Description

Geoflotte, established in 2008 and owned by i2b SPA, provides real-time fleet management and vehicle geolocation solutions. Despite its strong market presence and a client base of over 5,000 daily users, the company's website was outdated, slow, and poorly optimized for search engines — ranking almost exclusively on its brand name and limiting online visibility and lead generation. This project focused on a complete website redesign paired with a robust SEO and content strategy to improve performance, increase organic traffic, and turn the website into a key revenue-generating channel.

Responsibilities & Execution

• Website Redesign: Led a full website redesign using a modern, content-driven structure to better showcase company profile and services, and improved performance by optimizing images and graphics to reduce loading times.

• Lead Generation: Implemented a quotation request form to drive lead conversion and integrated the fleet management platform with the website, requiring all subscribers to access the web solution through the site.

• Content & SEO Strategy: Added and structured a blog section to support ongoing content marketing and SEO growth, conducted in-depth keyword and competitor research within the fleet management industry.

• On-Page Optimization: Optimized on-page SEO (titles, meta descriptions, URLs, headings, and page content) and created high-quality content including blog articles, practical guides, case studies, and customer testimonials.

• Performance Tracking: Tracked performance and insights using Google Analytics.

Results

• Organic Traffic: Increased from 2,800 to 7,000 monthly visitors within one year.

• Bounce Rate: Reduced from 95% to 65%.

• Revenue Impact: Website contributed 35% of total company revenue, with a 3% conversion rate on online quote requests.

• Keyword Rankings: Expanded keyword rankings beyond branded terms to high-intent fleet management searches.