Description

Djezzy introduced the iZZY offer, reaffirming its leading role in Algeria's telecommunications sector. The initiative showcased Djezzy's commitment to delivering innovative, affordable solutions across diverse price ranges, tailored to the evolving preferences of its youthful clientele. By opening its marketing and communication department to four young influencers — Rifka, Stanley, Mourad Oudia, and Nahla TV — Djezzy empowered them to design an offer specifically for teenagers, revitalizing a longstanding brand and enhancing engagement among its younger audience.

Responsibilities & Execution

• Influencer Selection: Identified and selected the most suitable influencers for the campaign, reached out to present the project, and negotiated contracts.

• Content Production: Collaborated with social media and web teams to produce digital content (posts, reels, stories) aligned with the influencers' artistic vision.

• Press Coordination: Coordinated with journalists on press releases and campaign launch coverage.

• Engagement Activation: Managed influencer-led content creation and a contest to drive engagement and excitement.

Results

• Followers: +170k Instagram followers gained.

• Reach: 9 million views on stories, 849k post TVC views, and 12 million impressions overall.

• Engagement: 116 stories published by influencers, a 45.5% engagement rate, and 135k interactions.

• Brand Impact: Four influencer films topped Algerian Instagram trends, propelling Djezzy to the top spot among Algerian brands on Instagram.